Why use Diag n’Grow?
Prepare to raise capital
Prepare for a sale
Prepare for a merger or acquisition
Manage your risks
Identify the value of your clients’ intangible assets
Steer your investments
For all innovation players
Diag n’Grow brings a 360° vision of business, to supplement existing indicators and provide insight into the creation of value
Funding stakeholders
Adopt a new approach to innovating business!
Entrepreneurs
Identify the value you create and get off on the right footing.
Company owner
Easily steer your value creation to enhance your performance.
Accelerators & advisors
Stand out by using an innovative approach to supplement your services.
Why consider non-financial indicators in order to manage your operations?

More than 80% of enterprise value stems from intangibles
The intangible capital of a company consists of all the value it creates, that is neither financial nor physical. Over the past 25 years, intangible assets have replaced tangible assets as the growth driver of companies, and the health crisis has heightened their importance even more.
Non-financial value to be integrated
Even if the situation is changing, intangible assets are still not taken into account in balance sheets. An evaluation is often only done when a company is sold or the share capital is increased. In these contexts, all the stakeholders need objective criteria to understand how intangible assets contribute to the company’s overall value and to negotiate the valuation.
Intangible capitals
Research by economists shows that the quality of intangible assets has a direct influence on a company’s performance, profitability and growth.
Manage intangible assets carefully
Intangible assets cannot remain a grey area with no indicators. Managing intangible assets means having the arguments to monitor value creation and prove it to investors, bankers, key accounts or executives.
List of assets considered by Diag n’Grow

Innovation and technology
Innovation
Technology
Documentation
Protection

Information system
Methods
Quality
Security
Data

Brand
Brand/Trademark
Domain names
Visual identity
Awareness

Human and Organisational
Governance
Steering
Organisation
Employees

Relationships
Business model
Clients
Partners
Suppliers
Competition

Impact and Values
Values
Impact
Trust
Seals of approval
Testimonials

The Diag n’Grow analysis gives us a better understanding of both our stengths and weaknesses and helps us take the necessary corrective measures.
Sébastien, co-founder
